Johnsonville needed to introduce themselves to a big, new market. Canada. Question was, would Canadians buy a sausage made in the USA? Turns out, Canadians will eat American-made sausage, as long as it's from a real place that cares as much about freshness and quality as they do. Well, it doesn't get much more real than Johnsonville, Wisconsin - a tiny town that's been dedicated to the craft of making delicious sausage for 70 years. So our plan for bringing Johnsonville sausage to Canadians, was to start by introducing them to the unique place from which it comes.
We worked with a documentary filmmaker on location in Johnsonville, Wisconsin.