Paper & Packaging

Paper and paper-based packaging are all around us. They help us create and accomplish things every day. People use them so often, they barely notice. We helped change that with this campaign. Paper and packaging are already in everyone’s hands. Soon they’ll be on everyone’s minds. And they’ll realize paper is valuable. Because paper and packaging propel the best stories of our lives forward. Paper and packaging is How Life Unfolds.

Date: 2015
Client: Paper & Packaging Board
Role: Art Director