COA Guerilla Classrooms

Milwaukee COA's "Having Involved Parents" campaign has the mission to reinvigorate parent's involvement in in their child's education. We set up "guerrilla classrooms" in parks, beaches, buses and bus stops all around the city. By bringing the classrooms to them, we created unique moments where parents could teach their kids. Every engagement was education based and located where kids were actually located with their kids throughout the day. Over 10,000 parents engaged, and learned how easy it is to create educational opportunities with their children every day. This campaign was a gold medal winner at the 2012 Jay Chiat Awards. 

Client: COA
Role: Art Director