ABF rebrand

ArcBest Corporation and all of it's subsidiaries (ABF Freight, Panther Logistics etc.) needed a new set of logos and materials to unify all of their brands. The new branding holds onto their traditional colors while showcasing a new, clean identity that reflects the speed, quality and effort it takes to be a frontrunner in the trucking and logistics industry. 

Client: ArcBest Corporation
Role: Art Director / Designer